This philosophy is the basis for the CURAPROX product range. Technology, elegant design and efficiency combine to create the worldwide success of the CURAPROX brand. This includes the CURAPROX CS manual toothbrushes, Hydrosonic toothbrushes, CPS interdental brushes and Enzycal toothpaste. At IDS, Curaden will also be presenting two significant means of achieving the optimal transfer of training and knowledge: Prevention One and iTOP (individually trained oral prophylaxis). Both programmes have been developed to train dental professionals as future health coaches, combining dental hygiene techniques with the latest evidence on oral and systemic health.

The future of preventative medicine
Prevention One (P1) is much more than just an oral hygiene prevention model. It offers dentists an innovative business model for (re)activating and motivating existing customers and attracting new customers. P1 was developed to optimally complement existing prophylactic products and structures. It is a valuable addition to any dental practice’s services, since it increases both the value of overall services and subsequent patient satisfaction. P1 follows Curaden’s proven principle of the importance of maintaining good oral hygiene to achieve subsequent well-being one’s whole life long.

The P1 plan includes a well-coordinated combination of dental care products, supporting software (patient and appointment management), online information, a practice marketing and communication package, a dental health index, and a sophisticated training and certification system. Through the P1 system, the prophylaxis patient is supported outside the practice too. Using the product and service package at home, the patient remains in constant contact with his or her P1 practice. Visitors to IDS have the opportunity to study the new P1 box and booklet, talk to P1 coaches and learn about our attractive licence models.

Change requires motivation
The iTOP approach combines regular training, the right tools and the necessary motivation to instruct dental professionals, who can then transfer their new experience directly to their patients. All iTOP seminars are led by independent dentists and dental hygienists who have completed the training themselves. This training answers the most important question considered by dental practices: how can I motivate and instruct my patients to brush their teeth in such a way that they will do it well and with motivation? ITOP facilitates individual training with regular check-ups and corrections to the prophylaxis techniques learnt.

ITOP is important in any discussion on oral hygiene, and the combination of high-quality products and trained application is key. Without a trained user, the product alone will not achieve optimal changes: people will continue to suffer from dental disease. For this reason, the trainers use the principle of touch to teach in their seminars. Only someone who has experienced it in his or her mouth knows the exact pressure of an interdental brush and understands the importance of oral hygiene and can thus pass this knowledge on.

Our famous Black Is White toothpaste
The release of CURAPROX’s Black Is White toothpaste in 2015 introduced a whole new means of whitening teeth. Using the power of activated carbon, the toothpaste whitens the teeth and removes stains without abrasion or chemical bleaching. Black Is White toothpaste works gently and safely. It does not contain plastic particles or sodium lauryl sulphate, a cheap, aggressive foaming agent found in many toothpastes. Rather, this toothpaste uses an enzymatic system, already tried and tested in CURAPROX’s Enzycal toothpaste. The enzymes are found in the mouth naturally and offer powerful protection against bacteria, fungi and the development of dental caries. The toothpaste’s active ingredients include sodium fluoride and hydroxyapatite, which help to remineralise the enamel and prevent early lesions developing into caries.

A revolution in paediatric dentistry
Standard dummies often lead to malocclusion, as the tongue presses the soft part of the dummy on to the gingivae when sucked. A crossbite, combined with an open bite, can lead to mouth breathing, which is a significant cause of delayed mental, intellectual and physical development. For this reason, Curaden has taken a completely new approach to paediatric dentistry by seeking to prevent early malocclusion from the first month of life.

Dr Herbert Pick, an Austrian orthodontist, recognising a crossbite and open bite in his young son almost 30 years ago, determined that the reason was the dummy the child often used. Weaning him off it proved difficult. Consequently, Pick developed a dummy with CURAPROX that both prevents and treats crossbite. The result is that the new CURAPROX dummy prevents this malocclusion. Surprisingly, it closes the gap between early detection and conventional orthodontic treatment. Malocclusions simply disappear.

Strong brands and programme for dental professionals
Visitors to the IDS can also see dental units like the Mavi from the Italian company NEW IDEM. This treatment chair follows a certain principle: there’s no such thing as ‘too much’. And everything there should be good quality: carefully selected, high-quality components that have proven their worth in practice. And: Mavi is easy to use, cheap to maintain and - with its modular construction - easy to expand. NEW IDEM will present the Mavi in the new Greenery style.

There is even more for visitors to the Curaden stand to experience. Swiss smile combines comprehensive expertise with luxury, aesthetics and timeless design. The well-known luxury brand develops formulae with high-end ingredients and high-quality materials for a completely new dental and oral hygiene experience. The choice oral hygiene products offered by SCANDERRA are in demand worldwide, especially its most successful brands, like edel+white. SCANDERRA sets its expert focus on the health and aesthetics of teeth in pursuit of overall well-being. When it comes to consumer materials, dental practices and laboratories in central Europe rely on Italian retailer Gerhò.

Curaden is presenting these and many more brands and products at IDS in Hall 11.3 (Booth K040–L069). A special highlight at the stand is a competition with over 100 attractive prizes for all visitors to enter. The grand prize is a weekend in Rome, where internationally celebrated Swiss tennis player Martina Hingis will be fighting for the top spot in the Italian Open.